Creative Strategy
I'll plug in my 6 C's Intel Engine and find the angles and gaps worth testing. This gives Andromeda enough volume and creative diversity so we can kill the losers and keep scaling the winning angles or formats.
For 7 & 8 Figure DTC Health and Wellness Brands Looking for a Killer Creative Strategist…
You're 7 Days Away From
Your Next Winning Ad
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What I Do
Scaling is a pain in the ads, unless you have the right creative strategist.
Here are 3 ways I can help you:
Creative Direction
I build those angles into full concepts and detailed ad briefs your team can produce without the guesswork or tennis match on Slack.
Funnel Strategy
If this isn't your first rodeo, you know that the benjamins are made in the backend. We'll zoom out, find where the money could be leaking and optimize the funnel so we can maximize customer AOV and LTV.
Offers
3 Ways We Can Work Together
7-Day Hook Cage Match
I'll Beat Your Best Ad in 7 Days or You Don't Pay.
$300One-time
- 48 Hour Turnaround
- 7 Day Head to Head Test
- Winner Based on Lowest CPA
Creative Strategy and Direction
I own the creative pipeline from research, writing, briefing people involved and iterating winning ads using my K-S-C framework.
$5,000 - $12,000Per Month · 3-Month Minimum
- Deep Market Immersion Using 6 C's Intel Engine
- Ideation, Scripting And Briefs For Editors And Creators
- KPI Alignment And Next-Test Recommendations
- Monthly Strategy Call And Testing Roadmap
- Weekly Loom Video Reviews
Other Services
This is where we turn the back-end into a well-oiled machine that spits out profit.
CustomScope-based
- Winning message from ads translated into the rest of the funnel
- Email strategy and automations that maximize customer AOV and LTV
- Advertorials that turn cold traffic into a stampede of smoking hot leads ready to buy on the PDP
Process
What Happens During Our Casual Chat
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01
Diagnosis
We'll go over your numbers, your 30/60/90+ day targets and what's currently stopping you from scaling your ad spend.
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02
Detection
On the call, we'll audit your ads live and identify where most of your spend is going, what formats you're ignoring and other specific gaps that are costing you thousands.
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03
Decision
With your permission, I'll lay out a gameplan of what it would look like when I handle the creative engine for you. If not, I'll still give you the plan so you can try and run it on your own. No hard feelings.
Selected work
A look at the ads I made
Lume Whole Body Deodorant
The Strategy Behind The Creatives
The research pointed to something most whole body deodorant ads miss: the problem isn't generic body odor, it's odor tied to a specific moment, a specific stage of life, a specific fear. Lume's real edge isn't that it smells better than other deo, it's the mechanism (mandelic acid, an OB-GYN founder, whole body deodorant) and the emotional specificity most competitors haven't touched.
So the creatives were built to meet her (our ICP) at five different entry points:
- Daily-routine identity: the "second shower" ad meets her inside an actual daily frustration, not a hypothetical one she can't relate to.
- Social anxiety: the "one who smells at work" ad turns a private worry into the angle with actual teeth.
- Intimacy objection: the "close to her partner" ad says the unspoken worry most ads never mention.
- Mechanism proof: the us-vs-them ad leans on the clinical story, not a generic "smells good" claim.
- Conversion close: the goodbye promo ad turns proof into a reason to buy today.
The outcome is six creative pieces that appeal to different buying reasons.
Each one grounded in a different fear, stage, or level of awareness, not six versions of the same ad packaged in a different wrapper.
About
Who am I in 60 seconds
Hi there! I'm Cyan.
By day, I'm probably drinking my third cup of joe, watching Mercedes dominate F1 or learning the dark arts of creative strategy.
By night, I wear a MASK and CAPE, then pump out winning ads for 7 & 8 Figure DTC Health and Wellness Brands.
Just kidding…the mask and cape is a lie.
But you already know the truth. Scaling after Andromeda has become harder. CPA rising, Frequency creeping up and it feels like an uphill battle to produce new winners while current ones walk the tightrope.
That's where I come in.
As your creative strategist, I'll bring three (3) years of Direct Response Marketing background to the table. As a result, you can bring me on without worrying whether I can do research, find winning angles and iterate on winners.
Cause let's be honest…
You're not paying for creative strategy or more ads, you're here for CERTAINTY.
Certainty that I can produce winners from every batch we put out.
Unlike most people who saw the trend and slapped "creative strategist" across their bio…
I follow a proven CS FLYWHEEL that's built around the 80/20 rule.
80% of what we put out is iterations of what's already proven in the account, while 20% are educated guesses that will allow us to break into top of funnel markets.
Plus, I'm consistently investing in my knowledge and learning from A-List Creative Strategists who've generated $150M+ with their ads and advertorials.
So you can hit the bed at night, cozy up in your blanket and breathe a sigh of relief knowing your ads are in the right hands.
Testimonials
Nice Things People Said After Working With Me
"Cyan was awesome to work with, honestly. He was so proactive and on top of communication, which meant a lot to me since I've got a lot going on between my business and my kids. He dug into things I didn't even ask for, made suggestions to help me get even more out of it, and left my team a clear process so we could keep the results going without him. Bringing someone in that I didn't know well isn't something I usually do, but I saw his work, took a chance, and I'm really glad I did. I'd recommend him to anyone who wants that kind of hands-on partner in their corner."
"Cyan was great to work with and he's very knowledgeable about what he does."
"Love the effort you put into the ads you made, great approach."
FAQ
Questions You Might Have
How do I get started?
You can start by booking a quick time to chat below.
We'll map out where you're currently at, what angles have you tested, where you want to be in 3-months and what's stopping you from getting there.
If it makes sense to work together, we'll talk about that too.
How does the 7-Day Hook Cage Match work?
Here's How It Works:
- Today: Email or DM me the word "GO" and I'll send over the details.
- Day 1-2: I build 3 fresh hooks then send the ads to you in a Google Drive folder.
- Days 3-9: We test for 7 days and watch your new hooks demolish your old one.
We'll duplicate your winning campaign and run my 3 new variants against your original for 7 days at $100/day ($25 per ad). Winner determined by lowest cost per result (sale).
The standard rate is $500. But I'm running this as a challenge this month with 5 brands to build out case studies. If you're open to giving me a testimonial when my hooks win, the investment is $300.
If my ads don't beat yours, you get every dollar back.
Can you do it for less?
I hear you. Everyone wants the best deal they can get.
I don't discount the fee, because a discount pushes me to cut corners on the work and then we both lose. What I can do is change the scope, not the value.
We start with 25 ads at $2,500, prove it there, and grow it once it's paying for itself.
If that lighter start feels right, we can lock in a 25-Ad Creative Pack today and scale it as the results come in.
Can we just do a small test first?
Yes, and that's actually how I prefer to start.
We do it in two phases. First a front-end test like the "7-Day Hook Cage Match" to prove we can get a win inside your actual account.
When I win, we roll into the full creative strategy service. You're never betting big money on something you haven't seen work.
What about compliance and ad account risk?
Great question, and an important one. I'm not a lawyer and I won't give you legal advice.
What I will do is work inside your platform's ad policies, give you final approval on every concept and script before anything goes live.
This includes being careful with health claims, language, and audience sensitivity.
I'm here to help you grow the account, not risk the one you've already built.
What else do you do outside of creative strategy?
While creative strategy is my bread and butter, I can also write the following:
- Advertorials: For cold traffic that needs more warming, belief shifting, or objection handling before they arrive on the product page.
- Funnel strategy: For tightening the message and minimizing the amount of people we lose before they click buy.
- Email list management: For making sure your emails land in the primary tab, and maximizing the likelihood that they buy more from you instead of your competitors.